• Copywriting

    Five Simple Steps to Copywriting Mastery

    If you were about to build your dream home, what would be one of the most important questions to ask your home builder before you signed on the dotted line? You’ve planned your budget… You found the perfect lot… You’ve found the best surveyor, excavator and architect… The layout you’ve picked will be the perfect fit for you and your family… And you’ve used your killer negotiating skills to get great terms on your contract…

  • Copywriting

    How to Profit From Others Dissatisfaction

    Is there something that you’re dissatisfied with in your life…a situation that seems to linger on endlessly? If so…how would you fix it? What are the basic steps you would need to go through to end your frustration? For example… So you’re dating life sucks? (first, name the problem) You figured out that you’re just not out-going enough…After all, you can’t get a date if you can’t open your mouth around the opposite sex. (the cause of the problem)

  • Copywriting,  Online Marketing

    The 3 B’s of Successful Online Marketing

    Pssst… Come here…I wanna tell you a secret. Well, actually… It’s not a secret to great online marketers! So…if you’re new to the biz, listen up.) If you’re just starting out, there’s one thing that is going to be absolutely CRUCIAL to your success. And that one thing that can make or break your success as an online marketer is your ability to craft a great offer. I want to let you in on the 3 B’s…which are just a part…but an EXTREMELY important part of building an online marketing business.

  • Social Media

    5 Social Media Blunders to Avoid

    In recent years there’s been a massive increase in the use of social media. From Twitter and Facebook, to YouTube and Digg, the traffic that these sites get daily has grown exponentially. With the masses flocking to the ever growing number of social sites, it would seem an online marketers dream. But, the sad fact is that very few truly understand how to capitalize on this growing trend.

  • Copywriting

    Why Headlines DON’T Matter Very Much

    Oops, did I say that? What I meant to say is…Why Headlines Matter Very Much! In this post, I want to cover what “smart” copywriters consider the most important element of a sales message. Writing a killer sales letter or series of emails is a great skill to have. But if your letter or emails don’t get read, all your hard work won’t end up getting you sales. Your ability to get the attention of your prospect can be much more crucial than the effectiveness of your sales message. So, I’d like to focus on the key to bringing your prospect into your world, and ultimately get them to become…