• Copywriting

    Measuring the ROI of a professional copywriter

    Recently, I have been asked how you can measure the efficacy, or return on investment (ROI), of a professional copywriter.    It never occurred to me that every word I write would hang in the careful balance of someone attaching a number to it.  As a creative professional, maybe that’s why I hate numbers?  The fact remains, in business if we are going to pay for something, we want a return on investment attached to it.  Let’s see if we can assess what is typically used to measure the ROI of a professional copywriter. A to B conversion testing Sometimes plagues my nightmares.  You will need to ask your business analyst…