• Copywriting

    Five Simple Steps to Copywriting Mastery

    If you were about to build your dream home, what would be one of the most important questions to ask your home builder before you signed on the dotted line? You’ve planned your budget… You found the perfect lot… You’ve found the best surveyor, excavator and architect… The layout you’ve picked will be the perfect fit for you and your family… And you’ve used your killer negotiating skills to get great terms on your contract…

  • Copywriting

    Why Headlines DON’T Matter Very Much

    Oops, did I say that? What I meant to say is…Why Headlines Matter Very Much! In this post, I want to cover what “smart” copywriters consider the most important element of a sales message. Writing a killer sales letter or series of emails is a great skill to have. But if your letter or emails don’t get read, all your hard work won’t end up getting you sales. Your ability to get the attention of your prospect can be much more crucial than the effectiveness of your sales message. So, I’d like to focus on the key to bringing your prospect into your world, and ultimately get them to become…

  • Copywriting

    Get Those Expletives the (Expletive) Out of Your Writing!

    Here is an easy tip to improve all your writing—copywriting, business writing, amazon seo services and any other time you put pen to paper (or finger to keyboard). I’ll try not to get too word-nerdy here. Stick with me. But first, a brief definition of what kind of expletive I am talking about, from dictionary.com: Expletive: A word or other grammatical element that has no meaning but is needed to fill a syntactic position, such as the words it and there in the sentences It’s raining and  There are many books on the table.

  • Copywriting

    The Truth About Modeling Success

    If you’re new to direct sales you might be wondering what it takes to succeed. Or, if you’ve been in the industry for a while and you’re not having much success, I’d like to shed some light on why you’re stuck in a rut. I’m sure you’ve heard of the term modeling, which basically means…”If you do what other successful people do, then you’ll have success too.” Of course that’s a very simple definition, but it’s for our purposes it’s short and to the point. Modeling is a practice that we’re all taught will lead us to success. So…if it’s that simple, why aren’t we all on a beach sipping…

  • Copywriting,  Online Marketing

    Three of the Most Crucially Important Online Marketing Rules

    In any endeavor worth undertaking, there’s always going to be fundamental concepts that you need to understand and implement in order to achieve success. For example, in business it would be nearly impossible to succeed without… 1. A high quality product or service that you truly believe in. 2. An effective business plan that leaves no stone unturned. 3. A sufficient amount of cash to begin operations. You might be thinking…”well isn’t it obvious that no business could have a chance without these three ingredients?”