• Business

    Branding Beyond Marketing

    Imagine you’re intending to embark on a journey of a lifetime. You have gotten brochures for a deluxe resort. The areas are lavish; the grounds impeccable. Photographs of the restaurant’s signature dishes appear delectable. You are offered. You visit the resort. The room is musty plus a tad soiled. The meals is hardly passable. Service is spotty and brusque at best. If you complain to management, you are greeted with indifference, or even worse, silence. You depart disillusioned as well as disgusted. For all of the resort’s slick advertising, they have fallen woefully short.